Lamborghini announces a limited-edition Gallardo for Japan

One problem facing the manufacturers of high-dollar supercars is that they need to appear pretty cutting-edge to justify their six (and occasionally, seven) figure price tags. Eventually even the most flamboyant high-performance car will start looking a little long in the tooth as the competition keeps advancing. And one way to get rid of a seemingly old sports car model is to end the production run with some limited-run trim packages (see Mazda). It’s often little more than a unique paint scheme, some dramatic interior trim, and a badge or two, but it’s better PR for the manufacturer to end on a high note and appeal to fans of the model rather than wheeze out an anonymous final car, one would think.

The Gallardo is still in production, but it’s been on the market since 2004 and talk of its successor has been a topic of speculation in the world of auto journalism for several years already. A successor has yet to be announced, though, and in the meantime Lamborghini will be happy to sell you the current-gen model if you have the cash.

If you have even more cash, live in Japan, and feel your Lamborghini may not be quite special enough, the new “Bianco Rosso” Gallardo may be the car for you. The Rising Sun provides the theme for the car’s exterior, with the body in white and the side mirrors and engine bay lined in red. The Bianco Rosso commemorates 45 years of the Italian automaker’s presence in the Japanese market. They’ll be a rare commodity indeed, limited to a mere 10 models. Aside from the color options it appears to be a stock Gallardo LP 560-4, so you’ll have to make do with the stock 552 horsepower V10. Just 25.41 million yen ($320,100 US) and it’s yours!

I kind of wonder how these special editions end up faring in time. Being a Lamborghini, it’s not likely to ever fall very far downmarket, but given the inherent outrageousness of the brand’s cars, is a slightly different paint scheme going to have any significant effect on how these individual cars will be valued in the future? Perhaps if you’re considering this car as an investment, you probably aren’t a Lamborghini customer anyway.

[source: Asahi Shimbun | image: Lamborghini Japan]

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